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Interview: Lukas Keller, PR Lead at Brack.Alltron on navigatng a seamless rebrand with PR.co.In this interview, Lukas Keller, PR Lead at Brack Alltron, shares how his team approached a smooth and strategic rebrand using PR.co. He discusses the importance of clear communication, internal alignment, and the tools that helped bring the new brand to life.https://www.pr.co/hubfs/Brack.Alltron%20x%20PR.co%20.mp4420nonoAlltronBrackBrack.AlltroncommunicationsCompetecCompetec Groupcorporate communicationscorporate sitedigital newsroomdigital PR strategyOnline newsroomPRpress 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