Social media posts powered by AI Assist, improved tracking and Campaign pages

Written by Padraig McKee | Jan 17, 2025 9:19:04 AM

Social media is an essential part of any PR strategy. Sharing your news widely across platforms ensures you reach all your audiences. To make this easier, we’ve added sharing options for LinkedIn, X, and Facebook right after you publish a release.

From the campaign page, there are two ways to share your release:

1. Share directly from PR.co

When you go to the 'Share on social media' page for a campaign, you'll find that AI Assist has pre-written three social posts for you, each tuned for its platform and based on your campaign of course. Punchier for X, more professional and informative for LinkedIn, and more engaging for Facebook. Not a fan of the suggestions? Write your own or generate new options until you're satisfied. Sharing a post from PR.co will pre-fill it with the release link attached, ready to be shared on the platforms.

2. Share via Tracking URL

Prefer to write and share posts on social media yourself? Just copy the platform-specific Tracking URL, include them in your posts, and see how each post performs from your campaign and newsroom reports.

Track the performance of your links across multiple channels

Statistics for links shared through LinkedIn, X, and Facebook will be included in your campaign report under the "Sources". But that's not all — we also track release links shared via emails, subscriber emails, and SMS.

That means, every time someone clicks on your release link shared via social posts, an email in their inbox, a subscriber newsletters or via an SMS message on their phone, they will show up with the correct source in your campaign's report. These insights help you measure your content's impact, see which channels performed and better understand your audience.

Insightful new Campaign page

Campaign pages have been completely redesigned and now display key details upfront, so you can get a quick overview without going into each campaign. You'll also see real-time traffic stats, including live and total visitors, page views, and more. Click 'Show full report' if you want to have a deeper look. We've also included beautiful clipping cards to better show the coverage you've generated for your campaigns.

Other improvements:

You can now choose to hide your boilerplate text from individual releases.
Design improvements for the UX of campaigns, clippings and events
Campaign reports and email reports have an improved design.

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