- Master Guide
Amplifying news, for those that need it most
Beautiful online newsrooms and easy-to-use PR software: be an organisation that journalists love working with. Our paying customers help us to offer pr.co for free to most NGOs.
Transparency is easy when your news has a clear home. With a beautiful, branded newsroom your information is accessible to everyone; from donors, to journalists, to the public. Whether a media contact is introduced by email, Twitter, or in person, they’ll always be directed straight back to your newsroom: the heart of your news.
Copying and pasting crucial information from Excel into your emails is prone to error, which can damage the relationships with your media network. Use our smart CRM to manage your network of contacts, schedule personalised pitches, and set timely embargoes. Send the right message, to the right person, at the right time. Every time.
Use our platform to collaborate effectively with your colleagues; whether they’re abroad, in a different team, or sitting right next to you. Quickly delegate news to different team members, set approvals and permissions, and use the chatbox as you edit media-rich news releases together. Bring more structure to your work and produce beautiful news— in just a few clicks.
Our NGO is run by a team of 12.000 volunteers. We work exclusively with unpaid professionals. With pr.co, our entirely remote communications team has an easy-to-use platform from which to publish news and manage our media relations.
With a catalogue of global challenges at our doorstep, it can be hard to remain optimistic. But we are. The vital work done by NGOs motivates us, because it inspires positive social change.
This is why we offer our services to most NGOs for free- amplifying their message is our small way of contributing. By freeing up money that would normally be spent on media relations, NGOs can direct these resources towards more important things.
Our 250+ paying customers make it possible for us to offer our platform to small NGOs for free. Don’t worry- you won’t ever receive a surprise bill from us. As long as you have one newsroom, pr.co will be free forever.Schedule a chat
If you are a larger organisation with multiple users, or you need a custom set-up, we offer our services at a fraction of the price. Larger newsroom and software projects require more resources from us, which is why we charge a small fee. This is essential for us to keep the NGO program sustainable: we’re in it for the long haul.Schedule a chat
With communications being such a fundamental part of our customers’ brands, we’re more than software; we’re a technological partner you can trust.
While your IT team remains focussed on your core business, we’ll build you a beautiful newsroom in just a week.
We regularly launch updates to keep your newsroom secure, findable, and complete. You’ll never need another newsroom.
Design, development, implementation, migration, training, maintenance and brand updates - we take care of all the busywork for you.
We write a lot, too. We have met some great PR practitioners, and interviewed quite a few of them. All of their stories, tips, tricks, and advice can be found on our blog and our online magazine Unfold.