Contact management (CRM) and email distribution for PR teams

CRM SOFTWARE

Know journalists inside out

Knowing each media contact like the back of your hand is essential to staying relevant. Use our CRM to build a detailed profile of media contacts, and impress them with considerate pitches made just for them.

CURATED PRESS LIST

We'll find the right contacts

Wading through endless media databases is tedious, no one needs a million contacts to get coverage. Cast a smaller— but more effective— net. Target the people that actually matter. We add a list of key industry journalists to your CRM and update it for you over time. By ditching the energy-zapping admin, you can spend your time on the fulfilling stuff: building relationships with real humans.

Contact segmentation

Stay organised with smart filters

Without well-organised contacts, journalists will slip through the net and pitches will end up in the wrong inboxes. Replace chaos with kondo: use our smart tags and filters to comb through your network, and build niche lists. Find the most relevant media contacts for every pitch, every time.

Take notes

Remember every detail

People immediately switch off if you repeat yourself or forget previous conversations. Avoid putting your foot in your mouth with our contact timelines. With these, you have a clear history of all your conversations with journalists, and how they’ve engaged with your emails. Did the contact work elsewhere before? Are they a dog lover? Jot down things you shouldn’t forget with our note-taking feature. Use context to make personalisation a no-brainer.

Email Analytics

Data-driven outreach

Some contacts may not even open your emails. Keep track of open and click rates and reach out to only your most engaged contacts. Is a journalist not replying? Use the information from email analytics to craft a better approach. With automated reporting, you can see exactly who opened your emails, who read your release, which emails bounced, and who unsubscribed.

Cloud storage

Never lose your company's network

When a team member leaves the company, their contacts often leave with them. Keep the network you have worked so hard to build within your company with our flexible, gated CRM. Your database will belong to you forever, even if you decide not to use pr.co.

Email scheduling

Send the right news, at the right time

Personalisation doesn’t have to be time-consuming. Manual emails involve hours of copying and pasting, and errors are almost inevitable. With the wrong tools, keeping track of previous conversations and scheduling emails can be complicated. Our easy email software helps you send your news releases to exactly the right people, at exactly the right time.

Press embargoes

Simplify embargoes

Manual embargoes are messy- journalists find them hard to remember, and you risk letting the cat out of the bag too soon. Use pr.co to schedule an email before the news goes out, and we'll take care of the rest. Media contacts with your embargo link will be able to search for your news in seconds- in your emails and your newsroom. For everyone else- your news remains a secret.

Beautiful emails

Stand out in an overflowing inbox

Marketing emails easily end up in spam folders, and tools like Mailchimp can be messy and unresponsive. Send out beautiful, fully branded emails that end up in a journalist’s inbox: not in their spam folder.

Privacy law compliancy

Respect your contacts' privacy

Media contacts often can’t unsubscribe when you send an email from your own email client. This isn’t in line with the CAN-SPAM act or GDPR: yikes! Our CRM has an easy unsubscribe option for your contacts. Use our analytics to reach out to unengaged contacts and see what’s up: all while staying GDPR compliant.