- Blog Post
Relevant emails to the right person, at the right time.
Build relationships with real human beings— not just names on a spreadsheet. Send pin-sharp, personalized pitches; in just a few clicks.
Knowing each media contact like the back of your hand is essential to staying relevant. Use our CRM to build a detailed profile of media contacts, and impress them with considerate pitches made just for them.
Wading through endless media databases is tedious, no one needs a million contacts to get coverage. Cast a smaller— but more effective— net. Target the people that actually matter. We will do the research and build your perfect list of key industry journalists.
Marketing emails easily end up in spam folders, and tools like Mailchimp can be messy and unresponsive. Send out beautiful, fully branded emails that end up in a journalist’s inbox: not in their spam folder.
Without well-organised contacts, journalists will slip through the net and pitches will end up in the wrong inboxes. Replace chaos with kondo: use our smart tags and filters to comb through your network, and build niche lists. Find the most relevant media contacts for every pitch, every time.
People immediately switch off if you repeat yourself or forget previous conversations. Avoid putting your foot in your mouth with our contact timelines. Jot down things you shouldn’t forget with our note-taking feature. Personalization will be a piece of cake.
Manual embargoes are messy— journalists find them hard to remember, and you risk letting the cat out of the bag too soon. Use pr.co to inform journalists before the news goes out, without risking your news getting leaked. Media contacts with your embargo link will be able to see embargoed news. For everyone else, your news remains a secret.
Some contacts may not even open your emails. Do you know which ones? Keep track of your email efficiency and reach out to only your most engaged contacts.
When a team member leaves the company, their contacts often leave with them. Keep the network you have worked so hard to build within your company with our flexible, gated CRM. Your database will belong to you forever, even if you decide not to use pr.co.
Personalisation doesn’t have to be time-consuming. Manual emails involve hours of copying and pasting, and errors are almost inevitable. Our easy email software helps you send your news releases to exactly the right people, at exactly the right time.
Media contacts often can’t unsubscribe when you send an email from your own email client. This isn’t in line with the CAN-SPAM act or GDPR: yikes! Our CRM has an easy unsubscribe option for your contacts. Use our analytics to reach out to unengaged contacts and see what’s up: all while staying GDPR compliant.
PR typically leans on finding and pitching contacts. Journalists, however, report they get most of their news from research. We’ll help you build out an overlooked channel: inbound PR. Use your newsroom to generate new relevant connections, allow journalists to subscribe to your news, and organically grow a high-quality press list.
With communications being such a fundamental part of our customers’ brands, we’re more than software; we’re a technological partner you can trust.
While your IT team remains focussed on your core business, we’ll build you a beautiful newsroom in just a week.
We regularly launch updates to keep your newsroom secure, findable, and complete. You’ll never need another newsroom.
Design, development, implementation, migration, training, maintenance and brand updates - we take care of all the busywork for you.
We write a lot, too. We have met some great PR practitioners, and interviewed quite a few of them. All of their stories, tips, tricks, and advice can be found on our blog.