We believe that building trust is essential to your ability to share your story. That’s why we focus on helping our customers to be transparent about their organization and their impact on the world around them. Our beautifully designed online newsrooms, intuitive PR software, and expertise help our customers to generate more press coverage and build meaningful relationships with journalists, investors, customers and other stakeholders.

Our solutions are designed to make your life easier. Share your news, journey and milestones in your newsroom and transform your audience into active, engaged subscribers.

Our customers

Socially-conscious brands realize their impact on the world around them—and are bold enough to try and shape it for the better. These are the businesses of the future. 

Every organization is attached to an ecosystem of businesses, communities, and natural surroundings. Brands that think about their impact on every part of the equation—and communicate their response effectively—are vital in helping us to face the world's mounting challenges. 

We give these new rule-setters the tools to tell their stories in ways that move people. A lot of people. In today’s world, a company can be anything, but it can’t be everything. Which is why being socially-conscious doesn’t demand perfection, it means starting a journey—and sharing that journey to inspire others to start theirs. 

Just like many of our customers, we are committed to making a positive impact on the world.

What we find important

Equality, Diversity & Inclusion

We want to create a workplace where everyone, no matter who they are, feels like they belong. We have changed our recruitment processes to remove as much human bias as possible and have made sure that everyone receives equal pay based on the seniority of their position, benchmarked against Dutch salaries, no matter where they choose to live. 

We value the differences in our cultures, beliefs and lifestyles. Our team speaks six native languages and live in five countries across two continents. 


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Environmental impact

Without a balanced world, we simply won’t survive. Climate change is nothing new, but its toll is more visible with each passing day. The era of “business as usual” is over. The next decade will be definitive not just for the survival of our organizations, but of our entire planet.

pr.co is trying to mitigate its environmental impact. Back in 2020, we decided to become a permanently remote company, removing our team’s daily commute and enabling them to live and work wherever they are happiest.  

Today we continue to find new ways to become more sustainable, like having an efficient code base or having energy-efficient homes. But we know that these efforts alone are not enough. We want to give environmental issues an effective podium to create the most impact, so we’ve chosen to offer our newsroom solution to NGOs at the lowest cost we can sustainably offer it at.

A few NGOs we’re helping
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Contributing to communities

We see ourselves as part of many communities, locally, in our industry, and in the world. We want to take on our responsibility to give back to the communities that support us. That's why Stefan supports early-stage startup founders, Padraig mentored female UX talent, and Sjors hosts events for the local PR community. 

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Our beliefs

Follow-through with action

Modern communication is not just about storytelling, it’s about story-doing. We feel that without concrete action, communication is meaningless. Our newsrooms help organisations showcase the concrete steps they have taken to create a future-facing, socially-conscious brand.

We are humbled to see so many brands use pr.co to share their journey.

Like these customers do
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Share knowledge as a community

The future is not a solo act. We believe that by crowd-sourcing the knowledge we have in our professional community, we become better communicators, create more aha-moments, and give each other the courage needed to do great work.

Harness the power of human relationships

We believe the ‘relations’ part in public relations is non-negotiable. Human relationships are at the core of public relations, and are well worth the time they take to build. Using shortcuts like commercial newswires are bad for your brand. But taking the time to do research on journalists who are a good fit, and respecting the human behind a computer screen, is a key deciding factor between your story being canned or published.

This is why we have created a CRM that helps you curate lists of real people, and have worked with journalists to build a newsroom solution that makes them feel respected and helps them do their work. Our customers regularly report that since ditching the spam and spin, they have increased their Inbound PR, meaning more journalists now come to them directly for a story than the other way round.

Meet the team

We are a warm, vibrant team with big ambitions. Get to know who we are.

Ana Carrasco Content Marketer

Ana is so charming that she once proposed to notorious grump Morrisey at a concert, and he accepted. Having rejected a callback from Disney as a preteen, Ana instead chose to channel that insatiable energy into a career in communications. With a BA in her native country Ecuador and a MA in Corporate Communication Science at the University of Amsterdam, Ana is a content marketer at pr.co. 

Jeroen Bos Chief Executive Officer

Jeroen once visited every street on the Monopoly board in one day. Suffice to say, his mum didn’t raise a quitter. Unsurprisingly, he’s the only member of pr.co who has been here since the beginning. Besides co-founding pr.co, Jeroen has started several startups, teaching himself how to code at just 19 years old. Like the penknife of startups, Jeroen really can do everything— from coding, to legal work, to sales, to support, to radiating zen. As CTO he acts as both the voice of reason and, indisputably, the voice of best puns. 

Ângela Coelho Creative Front-End Developer

Ângela has always been an early adopter of technologyopening her first email account before she even learned to read. But that doesn’t mean that she shuns older technology, in fact she has had a passion for film photography ever since she received her first Polaroid camera when she was 7 years old. Today, she never leaves the house without a camera in her purse. Her creativity spills over into everything in her life, from her degrees in Design and Multimedia to her creative coding and generative design. She even thinks a little differentlyassigning everyone she meets with a fruit that represents their personalities. She’s a yellow-green apple, with a dash of red.

Nelson da Silva Senior Account Executive

Nelson is our resident go-getter. As our Senior Account Executive, he has over 15 years experience in software solutions for PR and communications teams. Curious about people and cultures, Nelson speaks 5 languages. Naturally, his dream superpower is teleportation. His perfect day would start in Machu Piccu, followed by Santiago Bernabéu stadium to watch a Real Madrid match, ending with an evening at a Tiny Desk concert. In his spare time Nelson can be found kickboxing or hitting the town with his three daughters, like Charlie’s angels.

Naomi Chalmers Customer Happiness Manager

Naomi once ate a kilo of ice cream to bring home the trophy of her local ice cream eating competition. She’s that sweet. It’s only natural she found her calling in customer service. We put Customer Happiness Manager in her employment contract, because.. well.. you’ll see! When she’s not solving problems and making everyone’s life easier, you’ll catch her beating everyone at card games, cooking up something ridiculously spicy, or playing the sax.

Christos Danas Software Engineer
Christos is a maker and tinkerer at heart. For him, there’s nothing more satisfying than taking something apart to see how it works - it’s just a shame that most of what he touches ends up with a leftover screw when it's rebuilt! Thankfully, he focuses on software nowadays and recently joined our team as Software Engineer. He sold his first app as a college sophomore. Since then he’s gained a diverse range of experience in the tech sector, and found a niche he loves - SaaS. Our resident Poseidon, Christos loves the sea so much that he left the big city behind him to move to the Greek coast. When he’s not swimming he tends to his balcony jungle - a slice of paradise dripping with dates, goji berries and even coconuts.
Padraig McKee Director of Product

Padraig once pitched an app to the King of the Netherlands—earning him a regal fistbump and a prestigious award. In his spare time, he runs the non-profit AMSxTech, organisers of 2017 AMSxTech conference, and also mentors promising UX talent for Ladies that UX. With 10+ years of experience in design research, prototyping, and digital design, Paddy has created user-centric design experiences for a wide range of companies. As Head of Design, Paddy is responsible for both product and brand design, and has designed hundreds of bespoke newsrooms. He also holds the position as pr.co’s unofficial security guard due to his kickboxing abilities.

Sjors Mahler Commercial Director

Sjors has ridden his bike on every single cycling path the Netherlands has to offer, so he moved to Lisbon to discover new roads. Having crossed the finish line of multiple triathlons, he has recently discovered adventure cycling: racing his bike for very long distances through some of the most beautiful areas on earth. After three years of sales at pr.co, he switched to his main passion: marketing. An active member of the PR community, Sjors also organizes PRLab meetups and breakfasts in his spare time. With an MSC in persuasive communication, Sjors has somehow convinced other members of the team to start riding too. God, he’s good.


Join our team

Are you tech-savvy? Do you strive to get the best out of yourself and others? We’re a tight-knit team helping brands make more impact with our software and services. We work hard to focus on the right problems and to turn these into meaningful solutions. If this excites you, get in touch. View our openings