pr.co for Influencer Relations

Influencer relations tool: where content creators get inspired

Even the best content creators will need your input. With PR.co, you give content creators easy access to your latest news, campaigns and brand assets. Our tool will help you streamline influencer collaboration, enhance brand credibility, and maintain brand consistency.

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ONLINE NEWSROOM

A centralized hub for your brand assets

An online newsroom serves is your one-stop-shop for influencers, offering them everything they need to create great content. From background information, brand guidelines, and storytelling materials, influencers can find everything they need to effectively communicate your brand’s message.

Brand building

Keep your brand consistent

When collaborating with content creators, you need to make sure their content is aligned with your brand messaging. For this, they’ll need high-resolution images, videos, logos, brand guidelines and more. Create media kits specifically for influencers (and keep it password protected, if needed).

LEAD GENERATION

Attract influencers through inbound PR

Our newsroom solution offers forms that will convert your visitors into influencer requests and leads. Reel in the content creators that are aligned with your brand values and watch your brand awareness grow.

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Frequently asked questions

What is influencer relations?

Influencer relations is a strategic approach to building and managing relationships with individuals who have a substantial and engaged following on social media and other digital platforms. It involves collaborating with influencers to authentically promote a brand's products or services, leveraging their credibility and reach to connect with and influence a target audience.
What are the best practices for effective influencer relations?

Effective influencer relations are all about nurturing relationships with influencers who align with your brand values. By using an online newsroom, you can provide influencers with easily accessible resources about your brand, such as images, logos, videos, and more. By using a platform like an online newsroom, your brand is more likely to stay consistent in its messaging.
How does an online newsroom help with influencer relations?

An online newsroom can enhance influencer relations by providing a centralized hub for influencers to access up-to-date information, press releases, brand guidelines, and multimedia assets related to a brand or company. Having easy access to your content facilitates influencers by helping them stay informed about the latest brand developments. It also helps them align their content with your brand. Our online newsroom also offers forms that can be used for influencer collaboration sign-ups. Once a content creator signs up to work with your brand, you and your team can decide if they are a fit and add them to an influencer list. This form helps you transform visitors into leads and grow your press list organically.

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Get access to valuable PR training

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