PR Resources

Great software will only get you so far. We've distilled years of practical knowledge into free guides, whitepapers, eBooks and PR Training courses. Empower your communications team with our PR resources.

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  • Guide
The Ultimate PR Guide for fast-growing companies
  • Scaleups

Is your company expanding into new markets? Here's a step-by-step guidebook for growing your brand as a scale-up or SME. 

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  • Guide
Media Relations: Everything you Need to Know
  • media relations

We spoke to PR veterans across industries to get their tips on how to execute a winning media relations strategy. In this guide, we'll cover everything you need to know. 

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  • Guide
How to choose the best newsroom software for your company
  • public relations

Finding the best online newsroom solution is no easy feat. We've created a guide to help you compare features, vendors, and make an informed decision.

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  • Guide
Mastering Crisis Communications: A Complete Playbook for PR Teams
  • public relations

When a PR crisis hits, will your team be ready? Discover the complete playbook to turn chaos into clarity with expert crisis communication tactics.

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  • Whitepaper
Build vs Buy: Implementing The Right Newsroom Solution
  • product

In this whitepaper we will guide you through the process of deciding whether to build or buy a newsroom for your brand.

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  • Guide
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Best PR Tools: A Complete Guide
  • public relations

Our complete guide on PR software includes an overview of 20+ popular comms tools for PR teams. No partnerships, or other sneaky business politics— just a bunch of excellent tools to help you reach your goals in 2023.

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  • Whitepaper
Press Release Checklist
  • public relations

Getting ready to build your press release but don't know where to start? This checklist provides 10 easy steps to follow in order to create an organised and effective press release that will get your brand the spotlight it deserves. 

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  • Guide
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PR on a budget: a guide for startups and SMEs
  • public relations

A hands-on, practical guide to build and execute your first PR strategy as a startup or SME, without spending an arm and a leg. 

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  • eBook
Purpose: First Principles of Effective PR
  • public relations

As a PR software company we have seen thousands of PR campaigns. We've written our biggest learnings down in this book. Let us help you make your PR campaigns more successful.

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  • Guide
Ultimate Guide to Spokesmanship
  • media relations

We sat down with the global spokesperson from one of the world's biggest companies. Here's what we learned.

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  • Guide
Communications Strategy Canvas
  • public relations

Looking to define your audience, messaging, and strategy but don't know where to start? We've created a communications strategy canvas to guide you through the process of building a solid foundation for your brand.

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  • Guide
Spokesperson Hiring Scorecard
  • media relations

How do you hire the right person to represent your company in front of a critical crowd of press contacts? There are a few character traits to look for in a good Spokesperson. This scorecard will help you find the person.

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  • Guide
15 + Press release examples for every event type
  • public relations

Press releases differ per type of event, industry, and type of publication you’re aiming for. We gathered some examples of press releases from our clients to give you some guidance for your next release.

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  • Guide
Checklist: How to Make the Most Out of Your First 100 Days as a PR Specialist
  • public relations

The first three months in your new role are all about adjusting to a new environment and planning strategically for your first small wins. Here's a checklist to help you get started on the right foot and make a good impression. 

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  • Whitepaper
PR Dictionary
  • public relations

Perhaps no one understands the power of words like PR professionals. But, from time to time, we tend to get caught up in our own lingo.   Here are 100+ terms every PR pro should know. 

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  • Whitepaper
Press Release Templates
  • public relations

Are you ready to share your news with the world? This is where you begin. We've gathered 10 templates for different occasions and news your company might need to share. 

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