Online newsroom

Branding as a superpower

Your news may be strong, but it’s your brand that makes it memorable. Most off-the-shelf newsrooms look, well, off-the-shelf. Our newsrooms seamlessly fit into the branding you’ve worked so hard to build. Make yourself memorable with a collection of press assets to be proud of.

Co-design with journalists
Online newsroom

A newsroom co-designed with journalists

We spoke to hundreds of PR teams and journalists, to design scalable newsrooms that the media actually like using; increasing your chances of getting covered. 

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PR Software

Software that scales with you

Expand your media outreach, minus the teething problems. Easily add new markets, languages, teams, and agencies as you grow. Each market gets its own local news feed in the journalists’ preferred language - either managed by you or by your local agency.

pr.co launched our first newsroom four years ago. Since then VanMoof has grown fast. Without fail, the pr.co team kept pace with us; re-designing our newsroom to our exact –and ever-changing– needs and building localized interfaces for our top five markets. pr.co is always there when you need them, and has been key to our success in bringing our global PR efforts in-house.
Find the right contacts
CURATED PRESS LIST

We will build your press lists

When scaling to new markets, you may need to build a network from scratch. Our research team will build your perfect press lists for each of your markets. No expensive, clunky media database needed— we're on it. 

Track data your way
SEARCH ENGINE OPTIMISATION

Make your news easy to find

You've undoubtedly written an article before, so you know how powerful search engine results can be. Our newsrooms are SEO-optimised, so journalists can find your news in seconds, giving your inbound PR a powerful boost.

Inbound PR
Inbound PR

Turn visitors into leads

PR typically leans on finding and pitching contacts. Journalists, however, report they get most of their news from research. We’ll help you build out an overlooked channel: inbound PR. Use your newsroom to generate new relevant connections, allow journalists to subscribe to your news, and organically grow a high-quality press list.

Innovation, service and security

A partner you can trust

With communications being such a fundamental part of our customers’ brands, we’re more than software; we’re a technological partner you can trust.

 
 
 
 
 
4.5 /5
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4.5/5
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97%
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Online within a week

While your IT team remains focussed on your core business, we’ll build you a beautiful newsroom in just a week.

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Continuous innovation

We regularly launch updates to keep your newsroom secure, findable, and complete. You’ll never need another newsroom.

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Everything taken care of

Design, development, implementation, migration, training, maintenance and brand updates - we take care of all the busywork for you.