As a PR pro, you know that relationships are what gets your job done. You need a network of peers to learn from, (virtually) hang out with, and stay on top of the latest PR trends.
To give you a head start, we’ve compiled a list of the top influencers we think you should be following in 2023. The rest is up to you.
1. Deirdre Breakenridge
Deirdre is a must follow if you’re new to the PR industry or a soon-to-be PR pro. She is author of Answers for Ethical Marketers, and regularly shares her secrets to becoming an influential communicator.
We love: how Deirdre joins the dots between marketing and PR.
2. Rich Leigh
Founder of the blog which later became Famous Campaigns, Rich has a knack for finding and dissecting some of the most creative campaigns out there.
We love: Rich makes things happen, including real-life networking events like London’s Summer PRarty (20th July 2023).
Want to know how?
3. Jody Fisher
Jody has over two decades of experience as a publicist. Today he uses that experience to teach the next generation how to improve their results. He shares bite sized lessons on TikTok (reposted on LinkedIn) so you can upskill on the go.
We love: his drive to pass on knowledge and mentor others. Whether you’re at a stage of your career where you’d benefit from his insight or not, you can learn from how he’s chosen to share his expertise to build his personal brand.
4. Tamara Sykes
Tamara has the full package; PR, content marketing, and SEO expertise. She knows what will get your brand noticed and we think she is on the rise.
We love: Tamara's focus on people — it shines through her posts and helps make LinkedIn feel a little more human again.
5. Michelle Garrett
Michelle shares her wealth of experience on LinkedIn and her blog. If you are facing a challenge, the chances are that Michelle has already navigated one just like it.
We love: her weekly newsletter to help you get the most out of your B2B marketing efforts.
6. Scott Baradell
Scott focuses on the role of trust in brand building and PR. We love to see it. He's the author of Trust Signals: Brand Building in a Post-Truth World, and regularly highlights topical challenges to trust on his LinkedIn page.
We love: Scott's focus on brand building, transparency, and, of course, trust. It’s everything PR should be about.
7. Gini Dietrich
If you are not already following Gini, then make it the next thing you do. While you’re at it, we would also recommend joining her Spin Sucks community on Slack for instant access to thousands of like minded peers.
We love: that Gini tackles challenges and trends in the industry head-on, giving you valuable insight.
8. Eddie Shleyner
Okay, so he is not a PR pro as such but that doesn't mean that you don’t need his expertise in your life. Eddie is a writer whose insight will help you transform your tired copy into something that your audience actually wants to read.
We love: Eddie's “micro essay” posts that teach you as much as any podcast in just a few clicks.
