8 PR influencers to follow in 2023

Reviewed by
26 June 2023 (Updated 12 November 2023)
Public Relations
8 PR influencers to follow in 2023

As a PR pro, you know that relationships are what gets your job done. You need a network of peers to learn from, (virtually) hang out with, and stay on top of the latest PR trends.

To give you a head start, we’ve compiled a list of the top influencers we think you should be following in 2023. The rest is up to you. 

1. Deirdre Breakenridge

Deirdre is a must follow if you’re new to the PR industry or a soon-to-be PR pro. She is author of Answers for Ethical Marketers, and regularly shares her secrets to becoming an influential communicator. 

We love: how Deirdre joins the dots between marketing and PR.

2. Rich Leigh

Founder of the blog which later became Famous Campaigns, Rich has a knack for finding and dissecting some of the most creative campaigns out there. 

We love: Rich makes things happen, including real-life networking events like London’s Summer PRarty (20th July 2023).

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3. Jody Fisher

Jody has over two decades of experience as a publicist. Today he uses that experience to teach the next generation how to improve their results. He shares bite sized lessons on TikTok (reposted on LinkedIn) so you can upskill on the go.

We love: his drive to pass on knowledge and mentor others. Whether you’re at a stage of your career where you’d benefit from his insight or not, you can learn from how he’s chosen to share his expertise to build his personal brand.

4. Tamara Sykes

Tamara has the full package; PR, content marketing, and SEO expertise. She knows what will get your brand noticed and we think she is on the rise.

We love: Tamara's focus on people — it shines through her posts and helps make LinkedIn feel a little more human again.

5. Michelle Garrett

Michelle shares her wealth of experience on LinkedIn and her blog. If you are facing a challenge, the chances are that Michelle has already navigated one just like it.

We love: her weekly newsletter to help you get the most out of your B2B marketing efforts.

6. Scott Baradell

Scott focuses on the role of trust in brand building and PR. We love to see it. He's the author of Trust Signals: Brand Building in a Post-Truth World, and regularly highlights topical challenges to trust on his LinkedIn page. 

We love: Scott's focus on brand building, transparency, and, of course, trust. It’s everything PR should be about.

7. Gini Dietrich

If you are not already following Gini, then make it the next thing you do. While you’re at it, we would also recommend joining her Spin Sucks community on Slack for instant access to thousands of like minded peers.  

We love: that Gini tackles challenges and trends in the industry head-on, giving you valuable insight.

8. Eddie Shleyner

Okay, so he is not a PR pro as such but that doesn't mean that you don’t need his expertise in your life. Eddie is a writer whose insight will help you transform your tired copy into something that your audience actually wants to read. 

We love: Eddie's “micro essay” posts that teach you as much as any podcast in just a few clicks.



Harriet has 8 years of marketing experience at NGOs and in the public sector. She's a marketer with a strong ethical compass, and sharp pen. Harriet worked as pr.co's Head of Copy and Communications in 2022 and 2023.. Connect on LinkedIn or send an email

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