10 press release templates for every event type [ + Download ]

Media Relations
10 press release templates for every event type [ + Download ]

If you've landed on this page, it probably means you've got big company news to share. An effective press release is how to get it out in the world. This tool proves to be a powerful weapon, as it helps you gain credibility and media coverage, it binds relationships between the media and PR pros, and it even stretches beyond the realm of public relations, by helping your team better products.  

Are you ready to share your news with the world but not sure where to begin? We prepared a little something that will help you get started. Here's how to write a press release. 

How to use our templates

We've gathered templates for different occasions and news your company might need to share. Personalize your press release by replacing the text in (parenthesis) with your own information. 

Let us spare you the copy and pasting of these templates. Make a copy of our Google Doc with all our press release templates here.

blog-cta-pressreleasetemplates-jpg

PRESS RELEASE TEMPLATES:

Click on one of the event types below to jump to one of our templates. 

To make sure all your press releases are as good as they can be, we’ve created a step-by-step guide on how to write a solid press release. Our press release checklist might come in handy for your next release, download it below. 

Pressreleasechecklist

Product/Service Launch

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): (Company name) is proud to announce (the solution you offer) to (common struggle/problem) with the new (product/service). (Name of product/service) is a new (description of product/service). This offers customers (basis of new product/service - benefits of product/service). The official launch date is (launch date).

(Company name) is betting on (further information about the product/service). This new (product/service) promises (benefits to consumers)

For hi-res images and videos of (product), visit our media kit. (ADD LINK TO MEDIA KIT WITH MORE IMAGES/VIDEOS)

(Quote #1 from high-executive in your company)

  • (Product/service benefit #1)
  • (Product/service benefit #2)
  • (Product/service benefit #3)

(Quote #2 from industry expert/board member/consumer/influencer - pretty much anyone that can establish credibility on your behalf) 

(Product/Service) will be available (place) on (date) at the price of (price). For more information, visit (link to newsroom or website)

For more information, contact:

(Spokesperson Name & Last name)

(Spokesperson phone number)

(Spokesperson email)

(Spokesperson Social media info -- Twitter, LinkedIn)

Boilerplate: (A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as the number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement.)

Twotone example

Product Update

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): For long-time fans of (product), prepare to (detail the value users will perceive with this product update)  the latest update of (product) from (company name and description).  This version will be available starting (launch date).

  • Product update benefit #1
  • Product update benefit #2
  • Product update benefit #3

(Quote #1 from high-executive in your company)

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

(Product) will be available (place) on (date) at the price of (price). For more information, visit (link to newsroom or website). 

For more information, contact:

(Spokesperson Name & Last name)

(Spokesperson phone number)

(Spokesperson email)

(Spokesperson Social media info -- Twitter, LinkedIn)

Boilerplate: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as the number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement. 

shimano.jpg (1)

Event

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): (Company name) presents (name of event), that will take place on (date) in (place). (Name of event) is a (description of event) and will feature (performances, appearances, etc)

(Number of participants/attendees expected) are expected to participate in (event name). (Event name) is (further information about event - explain the “why” behind your event). 

(Quote #1 from host, artist, author, organizer, etc. )

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

Practical information:

  • (Date and time when the event takes place)
  • (Venue information - address and contact information, if needed)
  • (How to arrive at the venue: public transportation details, parking spaces, etc.)
  • (Ticket information: availability, price, point of purchase)

Press Viewings (if applicable):

  • (Date and time when the viewing takes place)
  • (Description of what will take place during the viewing. For example, book signings, interviews, etc.)

For more information, contact:

(Spokesperson Name & Last name)

(Spokesperson phone number)

(Spokesperson email)

(Spokesperson Social media info -- Twitter, LinkedIn)

Boilerplate: (A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as the number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement.)

JimmyNelson example

Grand Opening


FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 


(Location, Date): (Company name) is excited to announce the opening of (store/headquarters/offices/etc.) located in (location) (date).  This (store/headquarters/offices/etc) will service the (location) area. The public is invited to celebrate the occasion on (date) at (time). 

The (store/headquarters/offices/etc.) are (provide more details about the location, neighborhood, particularities, etc.). 

(Quote from company spokesperson) 

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

(Quote from local - showing the benefit of the grand opening) 

Practical information:

  • (Venue information - address, details about the space)
  • (How to arrive at the venue: public transportation details, parking spaces, etc.)
  • (Grand Opening date and time)

Press Viewings (if applicable):

  • (Date and time when the viewing takes place)
  • (Description of what will take place during the viewing. For example, book signings, interviews, etc.)

For more information, contact:

(Spokesperson Name & Last name)

(Spokesperson phone number)

(Spokesperson email)

(Spokesperson Social media info -- Twitter, LinkedIn)

Boilerplate: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement. 

BellFlightexample

Organizational changes: new hires

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): (Company name) announces (name of new hire) as (role) effective (date). (Name of new hire) will be in charge of (responsibilities, tasks, role). In this role, they will lead (more details on the description of the role, new projects, tasks, responsibilities).

(Name of new hire) will be joining (company name) from (former company name), after (length of tenure) as (former role). Their expertise in (background information) will allow the company to achieve its goal of (objectives or goals). 

(Quote #1 from CEO, member of the board of directors, etc.)

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

(Quote #2 from new hire or team member)

For more information, contact:

(Spokesperson Name & Last name)

(Spokesperson phone number)

(Spokesperson email)

(Spokesperson Social media info -- Twitter, LinkedIn)

Boilerplate: (A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as the number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement.)

Ticketmaster-example

Acquisitions, mergers, or partnerships

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): (Company name) announces (acquisition, merger, or partnership) with (company name), starting (date). (Company name) and (company name) are joining forces to (provide more details of acquisition, merger, or partnership). 

(Quote from spokesperson from company 1)

(Give further details about acquisition, merger, or partnership like: purpose, background information, and consequences). 

(Quote from spokesperson from company 2)

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

Benefits from this (acquisition, merger, or partnership) include: 

  • Benefit 1
  • Benefit 2
  • Benefit 3

For more information, contact:

(Spokesperson from Company 1 Name & Last name) 

(Spokesperson phone number)

(Spokesperson email)

(Spokesperson Social media info -- Twitter, LinkedIn)

If applicable:

(Spokesperson from Company 2 Name & Last name) 

(Spokesperson phone number)

(Spokesperson email)

(Spokesperson Social media info -- Twitter, LinkedIn)

Boilerplate #1 - Company 1: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as the number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement. 

Boilerplate #2 - Company 2: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as the number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement. 

swapfiets examole

Company Growth/Investment

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): (Company name) , which (short description of what the company does) announced on (date) it has raised (total amount of money) through a new round of series (series type) funding. This round of funding was led by (team of investors or organization) with the participation of (participants, if applicable).

(Description of the services the company offers and how this fundraising round will impact its growth). 

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

(Quote from spokesperson from company)

(A short description of what the company has achieved so far)

(Quote/s from investor/s)

The funds raised will be destined towards:

  • Action #1
  • Action #2
  • Action #3

Boilerplate: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as the number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement.

VanMoof example

Winning an Award

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): (Company Name) was awarded the prestigious (award name) for (category/type) (date) in (location). The (organization that gave the award) recognized (company name) for (recognition). 

(Quote from high-executive in the company)

The nominees in the same category included (list of nominees). The (award/prize) was determined by (description of procedure/methodology of the selection process).  The organization that gave the award is (description of organization). 

(Quote from the organization which gave the award). 

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

Boilerplate: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement.

EVbox example

Company Milestone 

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): (Company Name) is proud to announce (milestone achievement) for (category/type) (date) in (location). This achievement highlights (company name)’s key role in (industry), in achieving (goal)

(Quote from high-executive in the company) 

This significant milestone (name milestone) comes after (number) of years in the industry, offering (products/services) like (product/service #1) and (product/service #2). 

(Quote from spokesperson) 

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

To learn more about (milestone) visit: (link to newsroom) 

Boilerplate: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement.

LynkCo Example

Official company statement/Emergency announcement

FOR IMMEDIATE RELEASE (Date)

(Contact Name)

(Organization name)

(Email)

(Phone number) 

(Press release headline)

(Press release description - keep it under one line or 25 words) 

(Location, Date): In response to (recent event), (company name) would like to clarify it’s position to (describe company’s position or stance on topic). 

(Long quote from high-executive in the company) 

Following the (event name), (company name) reiterates its commitment to (purpose of company). 

(ADD IMAGE/VIDEO/LINK TO MEDIA KIT OR NEWSROOM)

Boilerplate: A short description, about 3-4 sentences long, that describes what your company does. You can include metric information such as number of customers, employees, capital raised. You can also include awards or recognitions you have received or even your mission statement. 

VanMoof example-1

Now that you've got your press release ready to go - the next step is pitching. We sat down with PR pros who shared valuable insight on what works (and what doesn't work) when it comes to reaching out to your media database. 

Ana writes for pr.co's blog as a junior marketer. Connect on LinkedIn or send an email

image description
Ready to get started? Here are 10 press release templates for every event type. Download Templates