Sjors Mahler

Sjors Mahler

Sjors heads up pr.co's commercial team. He's in touch with customers on a daily basis and writes about everything he learns from these conversations. In his spare time, you'll find Sjors on his bike, on a run or in the pool. Connect on LinkedIn or send an email.
Public Relations

The PR landscape is shifting: change before you're forced to
Public Relations

Brand messaging: why it's important to speak like a human being
Public Relations

How not to do public relations: the dark patterns of aimless PR
Media Relations

Why you shouldn't obsess over media value
Public Relations

Brand building: People care, all you have to do is tune in

Press releases: why you can't win people over with only numbers
Public Relations

The foundation of good PR is purpose
Public Relations

Brand building: three simple steps to create a Grand Master Plan
Public Relations

How to adjust your communication strategy to achieve more engagement
Public Relations

How to use storytelling as your most effective strategy
Public Relations

Why successful PR campaigns use multiple platforms
Public Relations

Going beyond the press release: how to create a wave of communication

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